Kova Commerce
Results

Every one of these started with the numbers, not the ad account.

Anonymised on purpose: each brand's revenue is its own business, and most of the people reading this were referred by one of them. Grey bars are before Kova, blue after. The line is trailing twelve month revenue.

Kids’ bikesWorking together since March 2024
+108%January to August, year over year
Situation
Two years of steady growth on a flat ad budget, so the founder could not tell whether more spend would be rewarded or wasted.
What the numbers said
Efficiency had been rising for two years. The account was under-invested, not saturated, and breakeven had room.
What changed
A spend plan sized against new customer revenue, with the response curve measured before committing, then scaled through 2026.
2.1x the baseline+108%
trailing 12 moKova startsAd investment scaled2023202420252026
CandlesWorking together since mid 2025
+96%first twelve months together
Situation
A strong brand with sharp seasonal peaks and a subscription nobody was being led towards.
What the numbers said
Gifting season was carrying the year, and the buyer in the fourth quarter was a different person to the buyer in spring.
What changed
A value ladder with subscription at the top, audiences that shift with the season, and a month by month plan with a breakeven line the founder can see.
2x the baseline+96%
trailing 12 moKova starts2023202420252026
Home decorWorking together since February 2025
+92%first twelve months together
Situation
Google looked like the hero channel and Meta looked like the problem. The obvious move was to cut Meta.
What the numbers said
Lifetime value by platform showed Google winning real new customers, and Meta under-merchandised rather than underperforming.
What changed
Both channels kept. Meta rebuilt around the products and arguments it had never been given, with a monthly retest so the read stays honest.
1.9x the baseline+92%
trailing 12 moKova starts2023202420252026
Natural fibre socksWorking together since January 2024
+173%last twelve months against the year before Kova
Situation
A category leader in its niche with a loyal repeat base, growing but with no clear view of what paid acquisition was really adding.
What the numbers said
Returning customers were flattering the blended return. New customer acquisition had its own breakeven, and it was being met only in some months.
What changed
Spend concentrated into the months and products where new customers were profitable, a clean product feed, and a weekly read the founder gets every Monday.
2.7x the baseline+173%
trailing 12 moKova starts2023202420252026
Still a client todayEvery brand above is a current client as of September 2026.
Each store's own ShopifyStore-wide revenue, not platform-attributed. Any of them will confirm it.
Data through August 2026Charts rebuilt September 2026 from the same monthly pull each time.
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